Chelsea Pairing with AEG
This certainly seems like big news for the MLS,Chelsea have announced a unique link-up with AEG, one of the major forces in North American soccer. Blues chief executive Peter Kenyon has been in the USA this week to complete the deal, which comes into effect in the summer of 2007.And an even bigger deal for the LA Galaxy,
There will also be a special club-to-club relationship with MLS champions LA Galaxy, which could be expanded to other clubs if it works well. This will give Jose Mourinho first option to sign Galaxy players and allow young Chelsea players out on loan to gain experience in the MLS.I am really excited about this, since it can only mean more quality coming into England from the MLS. The first thing we will probably see is Donovan going to Chelsea in August of 2007. That is fine by me, even as an LA Galaxy fan. He needs to prove himself on a bigger stage.
It should also mean an improved MLS, with some of Chelsea's reserves coming over here to play consistent first-team soccer. Although to be honest, I think it would make more sense for them to just loan out their players to Championship or League 1 teams instead. However, this underscores Chelsea's goals of making the team the most well-known (and marketable) in the world. Peter Kenyon makes it clear,
This is a unique, ground-breaking relationship that not only demonstrates our commitment to the development of US soccer, but will also help Chelsea work towards its aim of becoming the most popular European club in the US, one of our key target markets.LA alone is a big market. But pairing with all of the AEG is surely a smart strategy, although I am still unsure of how much interaction there will be between the two entities. Hopefully this is about more than just jersey sales.
Tag: Chelsea, AEG
posted by ajit @ 6:53 PM
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